Innovation requires non-conventional thinking and ability to quickly try things out. While not trying to defy science, we always challenge conventional ways of doing things and push the limits on what can be done. We have experimented with, designed and implemented novel modulation waveforms and schemes, synchronization schemes, communication protocols, signal processing and signal analysis concepts, and have done many projects where outcome was at best - uncertain. Having real life (commercial) experience and capability to quickly port ideas to platforms, we were able to rapidly steer away from non-feasible ideas and pick the right path. Ability to leverage commercial experience in research projects allowed us to stay focused on end goal and find relevant solutions while not getting lost in the fun of research.